Project Brief
Enza Home is a concept brand offered by Yataş to create new lifestyles. Enza Home shapes life with its products ranging from dining rooms to bedrooms furniture, mattresses, textiles and accessories, and brings different lifestyles to your home with its modern and innovative approach. The brand, which adopted the You Are the Most umbrella discourse, wanted to show the reflection of this discourse on its social media accounts.
Brief
Adhering to the "you the most" strategy, we diversified communication on social media channels and carried out creative works in line with the spirit of social media with the reels we shot in the studio.
Approach
We determined an approach based on trend videos, brand ambassadors and architects that are watched more on social media.