Project Brief
WeLD International Transport brand needs holistic communication in magazines, newspapers and social media aimed at the target audience.
Brief
WeLD wanted to describe the strong logistics network of international transportation under a concept with a holistic and corporate language with the elements of digitalization, transparency, speed and trust.
Approach
We have drawn the visual roadmap that will reflect the global perspective of our WELD brand.
Advertise
We evaluated WELD's current process with market, competitor and situation analysis. Then, we reached global insights with target audience analysis. In line with these insights, we determined our creative designs and started our process by building all our communication plans on these designs.
Result
A holistic communication language in traditional and digital media has created trust in the target audience in a short time, and the preference rate of our WeLD brand, which has a different position from its competitors, has increased.